Friday, 29 July 2011

CHINA WITH FAKE APPLE STORES


        It was so happy to know that two fake APPLE stores is being closed in China based on some articles put in a blog by a 27 year old American, who work for a public health organization.



   BirdAbroad, a blog that describes the experiences of an American living in China, wrote about the stores several days ago, pointing out the meticulous attention to detail, which made these Apple “outlets” nearly identical to the real thing.



          Grey slate floors, steel staircases, wood benches and staff in branded blue t-shirts. Everything appears routinely Apple. But look more closely and some of the branding is a little off (Apple doesn't write 'Apple Stoer' [sic] under its logo) and the staff badges didn't have individual names. Those staff did, after a little gentle interrogation, appear to think they were working for the real Apple. But otherwise an astonishing piece of extreme bootlegging.



          Several media outlets picked up the news, which caught the attention of Apple and, eventually, the Kunming authorities, which launched an investigation.


              Chinese law recognizes trademark protection and prohibits copying the “look and feel” of other companies’ stores. However, only two of the five offending stores were closed — and the one initially highlighted by BirdAbroad was not one of them.

Source: CNN

0 comments:

Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More